media monitoring

Affordable, Accurate
and Comprehensive
Media Monitoring

Sorting the Accurate and Relevant from
the Inaccurate and Irrelevant
Challenges faced by clients

Cutting Through the Noise

Access to Timely and Concise Insights that
Keeps Businesses Ahead of the Curve

We all understand the power of media monitoring and the crucial role it plays to stay on top of brand reputation, keeping track of industry trends and staying ahead of the competition. What’s less well known, across companies large and small, is how to effectively execute a media monitoring program in the face of the following challenges:

  • Information overload
  • Inaccurate results
  • Irrelevant results
  • Multilingual challenges
  • Time and resource constraints
Is AI the answer to this? In part it is, but at Cognition we believe it’s still not the whole answer. AI has changed and will continue to change the way media monitoring programs are delivered. It delivers speed and efficiency in how it processes massive volumes of data across a multitude of platforms. Fantastic, but it has its limitations in how it interprets sarcasm, humor, cultural nuances and subtleties of language and it’s constrained by the quality and breadth of data it’s trained on.
At Cognition, we believe in the power of AI but understand the need for HI – the experienced human intervention needed to verify and validate AI outputs and to provide the overlay of strategic insights.
What we do

A Comprehensive, Relevant, Accurate and
Affordable Media Monitoring Solution

Tailored to Deliver on the Specific Objectives of Each Client
Cognition’s comprehensive Media Monitoring solution that provides curated coverage from regional,
national, and international online news sources and social media platforms.

Tech-Lead Sourcing with...

Our in-house developed AI Platform (Media Signals) monitors and captures all relevant content (in more than 50+ languages) and data from multiple online sources, such as corporate websites, blogs, industry sources, government websites, expert forums, and social media handles.

...Human Expertise Delivering
Actionable Intelligence

After gathering the AI generated raw content, a team of industry experts reviews, edits, summarizes, rewrites, and/or translates (if needed) relevant content based on our clients’ specific objectives.
Why Our Clients Work with Us

A Premium, Tailored Service Delivered With Higher ROI

Our clients work with us for the following key reasons:

  • We offer an affordable and efficient blend of AI and HI, while most other solutions are either reliant on manual efforts (and hence, not efficient) or reliant on automation (and hence, not affordable or accurate)
  • Our teams, with an in-depth understanding of the industries and worlds our clients operate in, create tailored solutions that deliver to each client’s specific objectives
  • An offshore team available across global time zonesto support business operations and provide a premium service delivered at an
    affordable price

Ready to Explore How Cognition Can Grow Your Business?

Scroll to Top